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The Journey of Viola: From NBA Star to Cannabis Industry Leader

The Journey of Viola: From NBA Star to Cannabis Industry Leader

Viola is a cannabis brand that has taken the industry by storm, offering a range of high-quality products that are designed to cater to different tastes and preferences. Viola has become a popular choice for cannabis users and enthusiasts, thanks to its commitment to quality and innovation. In this blog, we will delve into the journey of Viola, from its humble beginnings to its current status as one of the leading cannabis brands in the industry.

The Viola brand was founded in 2011 by Al Harrington, a former NBA player who played for the Denver Nuggets, New York Knicks, and Orlando Magic. Harrington founded the brand with the aim of providing high-quality cannabis products to consumers, particularly those who were using cannabis for medicinal purposes.

The inspiration for the Viola brand came from Harrington’s grandmother, who used cannabis to alleviate the pain associated with glaucoma. Harrington saw firsthand how cannabis could help people manage their medical conditions, and he decided to start a cannabis brand that would provide safe, effective, and high-quality products to those who needed them.

In the early days of the brand, Harrington faced many challenges. Cannabis was still illegal in many parts of the United States, and there was a lot of stigma surrounding the plant. However, Harrington was determined to succeed, and he worked tirelessly to build the Viola brand.

One of the keys to Viola’s success was its commitment to quality. Harrington was determined to create products that were safe, effective, and consistent, and he worked closely with his team to develop rigorous quality control standards. This commitment to quality helped Viola to stand out from other cannabis brands, and it quickly gained a reputation for excellence.

Over time, Viola expanded its product range, offering a range of different products to cater to different tastes and preferences. Today, Viola offers a range of flower, concentrates, and edibles, all of which are designed to provide users with a high-quality cannabis experience.

Viola has also expanded its operations, opening dispensaries in several states, including Colorado, California, and Michigan. The company has also launched a social equity program, which aims to help people from marginalized communities enter the cannabis industry.

In recent years, Viola has continued to grow and evolve, and it has become one of the leading cannabis brands in the industry. The company has won numerous awards for its products, and it has been featured in several high-profile publications.

In conclusion, the journey of Viola has been a remarkable one. From its humble beginnings as a small cannabis brand founded by a former NBA player, Viola has grown into a leading cannabis company, offering a range of high-quality products to users across the country. The brand’s commitment to quality, innovation, and social equity has helped it to stand out in a crowded industry, and it is poised to continue its success in the years to come.


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  2. Inlander, S. (2021, April 21). NBA star Al Harrington’s cannabis brand Viola expands to Michigan. Detroit Metro Times. Retrieved from
  3. Wyrick, J. (2021, February 19). Inside the mind of a cannabis champion: Al Harrington of Viola Brands. Marijuana Business Daily. Retrieved from

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